Xiuyi Zhang, Wenhua Hou, Wenqing Zhang. Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. Int. J. Prod. Res., 60(3):977-998, 2022. [doi]
@article{ZhangHZ22, title = {Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs}, author = {Xiuyi Zhang and Wenhua Hou and Wenqing Zhang}, year = {2022}, doi = {10.1080/00207543.2020.1847343}, url = {https://doi.org/10.1080/00207543.2020.1847343}, researchr = {https://researchr.org/publication/ZhangHZ22}, cites = {0}, citedby = {0}, journal = {Int. J. Prod. Res.}, volume = {60}, number = {3}, pages = {977-998}, }