The Motivations Behind Luxury Consumption: Application of Grounded Theory Approach

Na Zhang, Chunhua Jin, Xing Bu, Faheem Gul Gilal. The Motivations Behind Luxury Consumption: Application of Grounded Theory Approach. In Antonio J. Tallón-Ballesteros, Paola Santana-Morales, editors, Digitalization and Management Innovation - Proceedings of DMI 2022, Beijing, China, November 26, 2022. Volume 367 of Frontiers in Artificial Intelligence and Applications, pages 200-207, IOS Press, 2022. [doi]

Abstract

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