Ying Zhang, Bernard J. Jansen, Amanda Spink. Identification of factors predicting clickthrough in Web searching using neural network analysis. JASIS, 60(3):557-570, 2009. [doi]
@article{ZhangJS09,
title = {Identification of factors predicting clickthrough in Web searching using neural network analysis},
author = {Ying Zhang and Bernard J. Jansen and Amanda Spink},
year = {2009},
doi = {10.1002/asi.20993},
url = {http://dx.doi.org/10.1002/asi.20993},
tags = {analysis},
researchr = {https://researchr.org/publication/ZhangJS09},
cites = {0},
citedby = {0},
journal = {JASIS},
volume = {60},
number = {3},
pages = {557-570},
}