Leveraging Deep-learning and Field Experiment Response Heterogeneity to Enhance Customer Targeting Effectiveness - researchr publication authors

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Kunpeng Zhang, Xueming Luo. Leveraging Deep-learning and Field Experiment Response Heterogeneity to Enhance Customer Targeting Effectiveness. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

This author has not been identified. Look up 'Kunpeng Zhang' in GoogleThis author has not been identified. Look up 'Xueming Luo' in Google

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