Kunpeng Zhang, Xueming Luo. Leveraging Deep-learning and Field Experiment Response Heterogeneity to Enhance Customer Targeting Effectiveness. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{ZhangL19-74,
title = {Leveraging Deep-learning and Field Experiment Response Heterogeneity to Enhance Customer Targeting Effectiveness},
author = {Kunpeng Zhang and Xueming Luo},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/data_science/data_science/28},
researchr = {https://researchr.org/publication/ZhangL19-74},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}