Pricing vs. Product-Oriented Web Technologies and Product Returns in E-marketplace: The Mediating Role of Page Views

Jingjing Zhang, Huifang Li, Yulin Fang, Youwei Wang. Pricing vs. Product-Oriented Web Technologies and Product Returns in E-marketplace: The Mediating Role of Page Views. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 277, 2018. [doi]

Abstract

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