Hua Zhang, Li Li, Xiang He, Xingzhen Zhu. Platform Discount Deciding, Seller Pricing and Advertising Investment in the Shopping Festival Based on Two-Sided Market Theory. In Karl R. Lang, Jennifer Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan, editors, Smart Business: Technology and Data Enabled Innovative Business Models and Practices - 18th Workshop on e-Business, WeB 2019, Munich, Germany, December 14, 2019, Revised Selected Papers. Volume 403 of Lecture Notes in Business Information Processing, pages 103-114, Springer, 2019. [doi]
Abstract is missing.