Product Information Diffusion in a Social Network and Marketing Implications: A Case Study of Huawei Mobile Phone

Ling Zhang, Manman Luo, Lijun Zhu. Product Information Diffusion in a Social Network and Marketing Implications: A Case Study of Huawei Mobile Phone. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 22, Association for Information Systems, 2018. [doi]

Authors

Ling Zhang

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Manman Luo

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Lijun Zhu

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