Product Information Diffusion in a Social Network and Marketing Implications: A Case Study of Huawei Mobile Phone

Ling Zhang, Manman Luo, Lijun Zhu. Product Information Diffusion in a Social Network and Marketing Implications: A Case Study of Huawei Mobile Phone. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 22, Association for Information Systems, 2018. [doi]

Abstract

Abstract is missing.