The influence of coupon duration on consumers' redemption behavior and brand profitability

Zelin Zhang, Minghui Ma, Peter T. L. Popkowski Leszczyc, Hejun Zhuang. The influence of coupon duration on consumers' redemption behavior and brand profitability. European Journal of Operational Research, 281(1):114-128, 2020. [doi]

Abstract

Abstract is missing.