Scalable audience targeted models for brand advertising on social networks

Kunpeng Zhang, Aris M. Ouksel, Shaokun Fan, Hengchang Liu. Scalable audience targeted models for brand advertising on social networks. In Alfred Kobsa, Michelle X. Zhou, Martin Ester, Yehuda Koren, editors, Eighth ACM Conference on Recommender Systems, RecSys '14, Foster City, Silicon Valley, CA, USA - October 06 - 10, 2014. pages 341-344, ACM, 2014. [doi]

Abstract

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