A fork in the road: a conceptual model of online consumer iterative search

Chen Zhang, Anssi Öörni, William J. Kettinger, Jeffrey Kaleta. A fork in the road: a conceptual model of online consumer iterative search. In Virpi Kristiina Tuunainen, Matti Rossi, Joe Nandhakumar, editors, 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9-11, 2011. pages 216, 2011. [doi]

Abstract

Abstract is missing.