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Research on the Influence Mechanism of Consumers' Purchase Intention in E-commerce Live Broadcast based on the Extended TAM Model

Guozheng Zhang, Li Peng, Fang Wang. Research on the Influence Mechanism of Consumers' Purchase Intention in E-commerce Live Broadcast based on the Extended TAM Model. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 10, Association for Information Systems, 2022. [doi]

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