An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers' Purchase Intention

Dong Zhang, Lingyun Qiu, Chun Fung (Ben) Choi, Zhenhui Jiang. An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers' Purchase Intention. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 145, Association for Information Systems, 2010. [doi]

Abstract

Abstract is missing.