Feedback Control of Real-Time Display Advertising

Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang. Feedback Control of Real-Time Display Advertising. In Paul N. Bennett, Vanja Josifovski, Jennifer Neville, Filip Radlinski, editors, Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016. pages 407-416, ACM, 2016. [doi]

Authors

Weinan Zhang

This author has not been identified. Look up 'Weinan Zhang' in Google

Yifei Rong

This author has not been identified. Look up 'Yifei Rong' in Google

Jun Wang

This author has not been identified. Look up 'Jun Wang' in Google

Tianchi Zhu

This author has not been identified. Look up 'Tianchi Zhu' in Google

Xiaofan Wang

This author has not been identified. Look up 'Xiaofan Wang' in Google