Feedback Control of Real-Time Display Advertising

Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang. Feedback Control of Real-Time Display Advertising. In Paul N. Bennett, Vanja Josifovski, Jennifer Neville, Filip Radlinski, editors, Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016. pages 407-416, ACM, 2016. [doi]

@inproceedings{ZhangRWZW16,
  title = {Feedback Control of Real-Time Display Advertising},
  author = {Weinan Zhang and Yifei Rong and Jun Wang and Tianchi Zhu and Xiaofan Wang},
  year = {2016},
  doi = {10.1145/2835776.2835843},
  url = {http://doi.acm.org/10.1145/2835776.2835843},
  researchr = {https://researchr.org/publication/ZhangRWZW16},
  cites = {0},
  citedby = {0},
  pages = {407-416},
  booktitle = {Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016},
  editor = {Paul N. Bennett and Vanja Josifovski and Jennifer Neville and Filip Radlinski},
  publisher = {ACM},
  isbn = {978-1-4503-3716-8},
}