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Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective

Lin Zhang 0044, Zhen Shao, Bin Chen. Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective. International Journal of Human-Computer Interaction, 42(9):6716-6732, May 2026. [doi]

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Lin Zhang 0044

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Zhen Shao

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Bin Chen

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