Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective

Lin Zhang 0044, Zhen Shao, Bin Chen. Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective. International Journal of Human-Computer Interaction, 42(9):6716-6732, May 2026. [doi]

Abstract

Abstract is missing.