Gamification and online impulse buying: The moderating effect of gender and age

Lin Zhang, Zhen Shao, Xiaotong Li, Yuqiang Feng. Gamification and online impulse buying: The moderating effect of gender and age. Int J. Information Management, 61:102267, 2021. [doi]

Authors

Lin Zhang

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Zhen Shao

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Xiaotong Li

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Yuqiang Feng

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