Gamification and online impulse buying: The moderating effect of gender and age

Lin Zhang, Zhen Shao, Xiaotong Li, Yuqiang Feng. Gamification and online impulse buying: The moderating effect of gender and age. Int J. Information Management, 61:102267, 2021. [doi]

@article{ZhangSLF21,
  title = {Gamification and online impulse buying: The moderating effect of gender and age},
  author = {Lin Zhang and Zhen Shao and Xiaotong Li and Yuqiang Feng},
  year = {2021},
  doi = {10.1016/j.ijinfomgt.2020.102267},
  url = {https://doi.org/10.1016/j.ijinfomgt.2020.102267},
  researchr = {https://researchr.org/publication/ZhangSLF21},
  cites = {0},
  citedby = {0},
  journal = {Int J. Information Management},
  volume = {61},
  pages = {102267},
}