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The moderating role of demand-side usage of O2O platforms and offline competition intensity for the outcome of proprietary platforms

Yun Zhang, Xing Wan. The moderating role of demand-side usage of O2O platforms and offline competition intensity for the outcome of proprietary platforms. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 15, Association for Information Systems, 2020. [doi]

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