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Multi-touch Attribution in Online Advertising with Survival Theory

Ya Zhang, Yi Wei, Jianbiao Ren. Multi-touch Attribution in Online Advertising with Survival Theory. In Ravi Kumar, Hannu Toivonen, Jian Pei, Joshua Zhexue Huang, Xindong Wu, editors, 2014 IEEE International Conference on Data Mining, ICDM 2014, Shenzhen, China, December 14-17, 2014. pages 687-696, IEEE, 2014. [doi]

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Ya Zhang

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Yi Wei

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Jianbiao Ren

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