Ya Zhang, Yi Wei, Jianbiao Ren. Multi-touch Attribution in Online Advertising with Survival Theory. In Ravi Kumar, Hannu Toivonen, Jian Pei, Joshua Zhexue Huang, Xindong Wu, editors, 2014 IEEE International Conference on Data Mining, ICDM 2014, Shenzhen, China, December 14-17, 2014. pages 687-696, IEEE, 2014. [doi]
@inproceedings{ZhangWR14-1,
title = {Multi-touch Attribution in Online Advertising with Survival Theory},
author = {Ya Zhang and Yi Wei and Jianbiao Ren},
year = {2014},
doi = {10.1109/ICDM.2014.130},
url = {http://dx.doi.org/10.1109/ICDM.2014.130},
researchr = {https://researchr.org/publication/ZhangWR14-1},
cites = {0},
citedby = {0},
pages = {687-696},
booktitle = {2014 IEEE International Conference on Data Mining, ICDM 2014, Shenzhen, China, December 14-17, 2014},
editor = {Ravi Kumar and Hannu Toivonen and Jian Pei and Joshua Zhexue Huang and Xindong Wu},
publisher = {IEEE},
isbn = {978-1-4799-4302-9},
}