Profit Maximization Analysis Based on Data Mining and the Exponential Retention Model Assumption with Respect to Customer Churn Problems

Zhaojing Zhang, Regina Wang, Weihong Zheng, Shizhan Lan, Dong Liang, Hao Jin. Profit Maximization Analysis Based on Data Mining and the Exponential Retention Model Assumption with Respect to Customer Churn Problems. In IEEE International Conference on Data Mining Workshop, ICDMW 2015, Atlantic City, NJ, USA, November 14-17, 2015. pages 1093-1097, IEEE, 2015. [doi]

Abstract

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