Research on the impact of influencers on audiences' intention to follow - researchr publication authors

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Kexin Zhang, Hui Xia, Zhuoyao Chen, Wenlin Chen. Research on the impact of influencers on audiences' intention to follow. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 96-100, ACM, 2023. [doi]

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