Research on the impact of influencers on audiences' intention to follow

Kexin Zhang, Hui Xia, Zhuoyao Chen, Wenlin Chen. Research on the impact of influencers on audiences' intention to follow. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 96-100, ACM, 2023. [doi]

Abstract

Abstract is missing.