Research on Product Color Design Under the Cognition of Brand Image

Xin-xin Zhang, Ming-gang Yang, Xin-Ying Wu. Research on Product Color Design Under the Cognition of Brand Image. In Waldemar Karwowski, Tareq Z. Ahram, editors, Intelligent Human Systems Integration 2019 - Proceedings of the 2nd International Conference on Intelligent Human Systems Integration, IHSI 2019: Integrating People and Intelligent Systems, February 7-10, 2019, San Diego, California, USA. Volume 903 of Advances in Intelligent Systems and Computing, pages 130-136, Springer, 2019. [doi]

@inproceedings{ZhangYW19-8,
  title = {Research on Product Color Design Under the Cognition of Brand Image},
  author = {Xin-xin Zhang and Ming-gang Yang and Xin-Ying Wu},
  year = {2019},
  doi = {10.1007/978-3-030-11051-2_20},
  url = {https://doi.org/10.1007/978-3-030-11051-2_20},
  researchr = {https://researchr.org/publication/ZhangYW19-8},
  cites = {0},
  citedby = {0},
  pages = {130-136},
  booktitle = {Intelligent Human Systems Integration 2019 - Proceedings of the 2nd International Conference on Intelligent Human Systems Integration, IHSI 2019: Integrating People and Intelligent Systems, February 7-10, 2019, San Diego, California, USA},
  editor = {Waldemar Karwowski and Tareq Z. Ahram},
  volume = {903},
  series = {Advances in Intelligent Systems and Computing},
  publisher = {Springer},
  isbn = {978-3-030-11051-2},
}