Research on Product Color Design Under the Cognition of Brand Image

Xin-xin Zhang, Ming-gang Yang, Xin-Ying Wu. Research on Product Color Design Under the Cognition of Brand Image. In Waldemar Karwowski, Tareq Z. Ahram, editors, Intelligent Human Systems Integration 2019 - Proceedings of the 2nd International Conference on Intelligent Human Systems Integration, IHSI 2019: Integrating People and Intelligent Systems, February 7-10, 2019, San Diego, California, USA. Volume 903 of Advances in Intelligent Systems and Computing, pages 130-136, Springer, 2019. [doi]

Abstract

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