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Co-op Advertising Analysis within a Supply Chain Based on the Product Life Cycle

Hong Zhang, Sheng Zhong. Co-op Advertising Analysis within a Supply Chain Based on the Product Life Cycle. In Yuping Wang, Yiu-ming Cheung, Ping Guo, Yingbin Wei, editors, Seventh International Conference on Computational Intelligence and Security, CIS 2011, Sanya, Hainan, China, December 3-4, 2011. pages 1456-1460, IEEE, 2011. [doi]

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Hong Zhang

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Sheng Zhong

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