Hong Zhang, Sheng Zhong. Co-op Advertising Analysis within a Supply Chain Based on the Product Life Cycle. In Yuping Wang, Yiu-ming Cheung, Ping Guo, Yingbin Wei, editors, Seventh International Conference on Computational Intelligence and Security, CIS 2011, Sanya, Hainan, China, December 3-4, 2011. pages 1456-1460, IEEE, 2011. [doi]
@inproceedings{ZhangZ11-33, title = {Co-op Advertising Analysis within a Supply Chain Based on the Product Life Cycle}, author = {Hong Zhang and Sheng Zhong}, year = {2011}, doi = {10.1109/CIS.2011.325}, url = {http://doi.ieeecomputersociety.org/10.1109/CIS.2011.325}, researchr = {https://researchr.org/publication/ZhangZ11-33}, cites = {0}, citedby = {0}, pages = {1456-1460}, booktitle = {Seventh International Conference on Computational Intelligence and Security, CIS 2011, Sanya, Hainan, China, December 3-4, 2011}, editor = {Yuping Wang and Yiu-ming Cheung and Ping Guo and Yingbin Wei}, publisher = {IEEE}, isbn = {978-1-4577-2008-6}, }