Why and how do branders sell new products on flash sale platforms?

Mingyang Zhang, Juliang Zhang, T. C. E. Cheng, Guowei Hua. Why and how do branders sell new products on flash sale platforms?. European Journal of Operational Research, 270(1):337-351, 2018. [doi]

Authors

Mingyang Zhang

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Juliang Zhang

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T. C. E. Cheng

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Guowei Hua

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