Joint optimization of bid and budget allocation in sponsored search

Weinan Zhang, Ying Zhang, Bin Gao, Yong Yu, Xiaojie Yuan, Tie-Yan Liu. Joint optimization of bid and budget allocation in sponsored search. In Qiang Yang, Deepak Agarwal, Jian Pei, editors, The 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '12, Beijing, China, August 12-16, 2012. pages 1177-1185, ACM, 2012. [doi]

Abstract

Abstract is missing.