Qiao Zhang, Jianxiong Zhang, Wansheng Tang. A dynamic advertising model with reference price effect. RAIRO - Operations Research, 49(4):669-688, 2015. [doi]
@article{ZhangZT15,
title = {A dynamic advertising model with reference price effect},
author = {Qiao Zhang and Jianxiong Zhang and Wansheng Tang},
year = {2015},
doi = {10.1051/ro/2014063},
url = {http://dx.doi.org/10.1051/ro/2014063},
researchr = {https://researchr.org/publication/ZhangZT15},
cites = {0},
citedby = {0},
journal = {RAIRO - Operations Research},
volume = {49},
number = {4},
pages = {669-688},
}