The following publications are possibly variants of this publication:
- Cooperative Advertising with Reference Price EffectQinglong Gou, Juan Zhang, Liang Liang, Zhimin Huang. liss 2011: 138-142
- Advertising and Pricing Decisions with Reference Price EffectErfeng Zhou, Tinglong Zhang, Lei Ni, Chang Fang. jaciii, 22(6):817-822, 2018. [doi]
- A joint dynamic pricing and advertising model of perishable productsLin Feng, Jianxiong Zhang, Wansheng Tang. jors, 66(8):1341-1351, 2015. [doi]