A Request-level Guaranteed Delivery Advertising Planning: Forecasting and Allocation

Hong Zhang, Lan Zhang, Lan Xu, Xiaoyang Ma, Zhengtao Wu, Cong Tang, Wei Xu, Yiguo Yang. A Request-level Guaranteed Delivery Advertising Planning: Forecasting and Allocation. In Rajesh Gupta 0001, Yan Liu 0002, Jiliang Tang, B. Aditya Prakash, editors, KDD '20: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Virtual Event, CA, USA, August 23-27, 2020. pages 2980-2988, ACM, 2020. [doi]

Abstract

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