Xin Zhang, Ran Zhang, Wei Thoo Yue, Yugang Yu. What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
Abstract is missing.