Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce: An Empirical Examination in China

Shukuan Zhao, Yiwen Fang, Weiyong Zhang, Hong Jiang. Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce: An Empirical Examination in China. JGIM, 28(1):121-141, 2020. [doi]

Abstract

Abstract is missing.