Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification

Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier, Damien Renard, Alexander Brem. Need for Uniqueness and Word of Mouth in Disruptive Innovation Adoption: The Context of Self-Quantification. IEEE Trans. Engineering Management, 70(6):2006-2016, June 2023. [doi]

Abstract

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