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Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories

Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier, Damien Renard, Alexander Brem 0001. Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories. IJTM, 95(1/2):226-252, 2024. [doi]

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