To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement

Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen 0001. To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. In Yennun Huang, Irwin King, Tie-Yan Liu, Maarten van Steen, editors, WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020. pages 2690-2696, ACM / IW3C2, 2020. [doi]

Abstract

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