Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group

Jingkun Zhao, Honglu Liu, Yilei Pei. Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group. JECO, 15(4):39-56, 2017. [doi]

Authors

Jingkun Zhao

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Honglu Liu

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Yilei Pei

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