Jingkun Zhao, Honglu Liu, Yilei Pei. Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group. JECO, 15(4):39-56, 2017. [doi]
@article{ZhaoLP17,
title = {Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group},
author = {Jingkun Zhao and Honglu Liu and Yilei Pei},
year = {2017},
doi = {10.4018/JECO.2017100104},
url = {https://doi.org/10.4018/JECO.2017100104},
researchr = {https://researchr.org/publication/ZhaoLP17},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {15},
number = {4},
pages = {39-56},
}