Zhichen Zhao, Lei Li, Bowen Zhang, Meng Wang, Yuning Jiang, Li Xu, Fengkun Wang, Wei-Ying Ma. What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem. In Wenwu Zhu 0001, Dacheng Tao, Xueqi Cheng, Peng Cui 0001, Elke A. Rundensteiner, David Carmel, Qi He, Jeffrey Xu Yu, editors, Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019. pages 2605-2613, ACM, 2019. [doi]
Abstract is missing.