Enhancing Online Customer Engagement for Zhang Yiyuan Tea Products: An Analysis of Convenience, User-Friendliness, Customer Support, and Security Assurance in the Online Purchase Process

Haoran Zhao, Nuttawut Rojniruttikul. Enhancing Online Customer Engagement for Zhang Yiyuan Tea Products: An Analysis of Convenience, User-Friendliness, Customer Support, and Security Assurance in the Online Purchase Process. In Proceedings of the 2023 6th International Conference on Information Management and Management Science, IMMS 2023, Chengdu, China, August 25-27, 2023. pages 41-47, ACM, 2023. [doi]

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