The Role of Targeted Advertising with Vertical Differentiation on Direct Sales Channel Versus Distribution Channel

Jiang Zhao, Dan Wu. The Role of Targeted Advertising with Vertical Differentiation on Direct Sales Channel Versus Distribution Channel. In Antonio J. Tallón-Ballesteros, Kaicheng Li, editors, Fuzzy Systems and Data Mining IV - Proceedings of FSDM 2018, Bangkok, Thailand, 16-19 November 2018. Volume 309 of Frontiers in Artificial Intelligence and Applications, pages 410-416, IOS Press, 2018. [doi]

Abstract

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