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Toward Effective Mobile Promotion: A Survey of Mobile Prediction Techniques and Applications

Kai Zhao, Houping Xiao, Arun Rai. Toward Effective Mobile Promotion: A Survey of Mobile Prediction Techniques and Applications. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]

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Kai Zhao

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Houping Xiao

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Arun Rai

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