Exploring the Effects of Innovative and Social Attributes on Consumer Behaviors in Social Commerce

Li Zhao, Yun Xu, Xu Xu. Exploring the Effects of Innovative and Social Attributes on Consumer Behaviors in Social Commerce. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 67, 2022. [doi]

Abstract

Abstract is missing.