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Disentangling consumers' negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model

Haiping Zhao, Mengli Yu, Shaoxiong Fu, Zhao Cai, Eric T. K. Lim, Chee-Wee Tan. Disentangling consumers' negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model. Electronic Commerce Research and Applications, 62:101328, November 2023. [doi]

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