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The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers

Yunxia Zhao, Dongmei Zhao. The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 83, Association for Information Systems, 2013. [doi]

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Yunxia Zhao

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Dongmei Zhao

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