Yunxia Zhao, Dongmei Zhao. The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 83, Association for Information Systems, 2013. [doi]
@inproceedings{ZhaoZ13-11,
title = {The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers},
author = {Yunxia Zhao and Dongmei Zhao},
year = {2013},
url = {http://aisel.aisnet.org/whiceb2013/83},
researchr = {https://researchr.org/publication/ZhaoZ13-11},
cites = {0},
citedby = {0},
pages = {83},
booktitle = {12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013},
publisher = {Association for Information Systems},
}